Privacy Policy

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Our privacy policy

Last Updated: October 30, 2024

Caridon (“we,” “us,” or “our”) respects the privacy of our website users (“you” or “user”) and is committed to protecting personal data in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR). This Privacy Policy describes how we collect, use, store, and protect your personal data when you visit our real estate website (“Site”) or use our services. By using our Site, you consent to this Privacy Policy.

1. Data Collection

We collect and process the following types of personal data:

1.1 Information You Provide Directly
When you fill out forms on our Site, contact us, subscribe to our newsletter, or use other Site features, we may collect:
  • Name, email address, phone number, and address.
  • Preferences related to property searches and real estate inquiries.
  • Other details relevant to services provided by Caridon.
1.2 Automatically Collected Information
When you access our Site, we automatically collect certain data through cookies and similar technologies, including:
  • IP address, browser type, device information, and operating system.
  • Pages visited, links clicked, and other usage data.
1.3 Data from Third Parties
We may receive additional data about you from third-party services, such as social media platforms or payment processors, to improve the user experience and provide personalized services.

2. Use of Personal Data

We use personal data to provide, improve, and secure our services. Specifically, we use your data for:

2.1 Service Delivery
  • Processing property inquiries and managing communications.
  • Providing real estate services tailored to your preferences.
2.2 Marketing and Communication
  • Sending promotional emails and updates, where consent has been obtained.
  • Customizing content to enhance the user experience.
2.3 Site Improvement and Analytics
  • Monitoring Site usage to improve performance and optimize our services.
  • Conducting analytical studies for business insights and enhancements.
2.4 Legal Compliance
Complying with applicable laws, regulations, or requests from legal authorities.

3. Cookies and Tracking Technologies

3.1 Use of Cookies
We use cookies and similar tracking technologies to enhance user experience, understand user preferences, and improve Site functionality. Cookies are small text files stored on your device when you visit our Site. Types of cookies we use include:
  • Essential Cookies: Necessary for Site functionality.
  • Analytical Cookies: Help us understand how users interact with the Site.
  • Marketing Cookies:
Used to provide customized advertisements and measure the effectiveness of marketing campaigns.

3.2 Third-Party Tracking Technologies
Third-party providers, such as Google Analytics, may also use cookies and tracking technologies on our Site. These providers help us analyze Site usage and provide advertising services. For more information, please review their respective privacy policies.

3.3 Cookie Preferences
Users can manage cookie preferences through their browser settings, choosing to accept, reject, or delete cookies. Note that disabling certain cookies may affect Site functionality.

4. Data Storage and Security

4.1 Data Storage Locations
Personal data is stored on secure servers located within the United Kingdom or the European Economic Area (EEA). If data is transferred outside of these regions, we ensure that adequate data protection measures are in place.

4.2 Security Measures
We take appropriate technical and organizational measures to protect personal data against unauthorized access, alteration, disclosure, or destruction. Security measures include:
  • Data encryption, both in transit and at rest.
  • Access controls and authentication protocols.
  • Regular security audits and assessments.

4.3 Data Retention
We retain personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. Upon expiration of the retention period, personal data is securely deleted or anonymized.

5. User Rights

Under the GDPR, users have the following rights regarding their personal data:

5.1 Right to Access
You have the right to request access to your personal data and obtain a copy of the information we hold about you.

5.2 Right to Rectification
You have the right to request corrections to any inaccurate or incomplete data.

5.3 Right to Erasure
You may request the deletion of your personal data under certain circumstances, such as when it is no longer necessary for the purposes for which it was collected.

5.4 Right to Restrict Processing
You can request that we restrict the processing of your personal data in certain situations, including when contesting its accuracy or objecting to its processing.

5.5 Right to Data Portability
You have the right to request the transfer of your data to another organization, where technically feasible.

5.6 Right to Object
You can object to processing based on legitimate interests, including profiling, and direct marketing activities.

5.7 Right to Withdraw Consent
Where consent is the basis for processing, you have the right to withdraw your consent at any time.

To exercise these rights, please contact us at [Email Address]. We will respond to requests in accordance with applicable data protection laws.

6. Disclosure of Personal Data

6.1 Within Caridon
We may share personal data within our organization to provide better services and ensure consistent quality.

6.2 Third-Party Service Providers
We share personal data with third-party providers that assist in delivering services, such as IT services, analytics, and marketing. These providers are contractually bound to use personal data only for the purposes we specify and in compliance with data protection laws.

6.3 Legal Requirements
We may disclose personal data if required by law, regulation, or legal request to protect Caridon’s rights, property, or safety, or that of users or the public.

6.4 Business Transfers
If Caridon undergoes a business transaction, such as a merger or sale, personal data may be transferred to the new entity.

7. Children’s Privacy

Our Site is not intended for individuals under the age of 16. We do not knowingly collect personal data from children. If we discover that we have collected data from a minor, we will delete it promptly.

8. Changes to the Privacy Policy

Caridon may update this Privacy Policy periodically to reflect changes in legal requirements or our practices. We will notify users of significant changes by posting the updated Privacy Policy on this page and updatin
g the date at the top. Continued use of our Site constitutes acceptance of the revised policy.

9. Contact Information

If you have questions or concerns regarding this Privacy Policy or our data practices, please contact us at:

Caridon
Wrencote House, 123 High Street, Croydon, CR0 0XJ
enquires@caridonestates.co.uk 
02037275889

This Privacy Policy is intended for informational purposes and should be customized to reflect Caridon’s specific business operations and legal requirements.

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